e.l.f. is encouraging registered voters to “go e.l.f.ing vote” this Election Day, with a new digital movement called ‘Voting never looked so ______.” With the goal of inspiring Gen Z and millennials to vote in record numbers, the campaign invites every participant to express their perspective on voting.
 
e.l.f. is working with a coalition of brands to inspire both influencers and individual change agents to join the initiative. The company has created a series of non-branded, easy-to-post social images to use across all social platforms where users can participate with pre-made phrases like “Voting never looked so GLAM” or “Voting never looked so EMPOWERING.” Participants are also able to share how voting looks to them by creating their own customized version with a blank template and uploading it to their social channels.
 
For every eCommerce order purchased with e.l.f. Cosmetics leading up to Election Day, the brand will include an ‘I e.l.f.ing Voted’ sticker for voters to proudly wear. e.l.f. also invites consumers to purchase a limited-edition shirt, available online. Proceeds will be donated to When We All Vote, a non-profit, nonpartisan organization that is on a mission to increase participation in every election.
 
“It is our civic duty to participate in the upcoming election season, and cast our votes for what we believe in,” said Tarang Amin, chairman and CEO, e.l.f. Beauty. “e.l.f. is for every eye, lip and face – so while we won’t advocate or endorse any particular political party or candidate, we are determined to help remove any barriers in the way of exercising your right to vote as we celebrate this great privilege of our democracy.”
 
Helping Employees Vote
 
e.l.f. is ensuring all of its U.S. employees have time to vote by identifying Election Day as a company paid day off. As members of the Time to Vote Movement, a nonpartisan effort that demonstrates the power of what the business community can achieve when it works together to increase voter participation in the U.S. elections, e.l.f. joins over 1,500 companies who have pledged to give employees the time they need to exercise their right to vote in November.